Shine a light

A project for Kidney Charities Together Group

Reaching the hard to reach

For the 4th year running, the Kidney Charities Together group (KCT) chose us to run their annual campaign for World Kidney Day.

This year, they challenged us to raise awareness among hard-to-reach Black, Asian and minority ethnic communities, who are more than five times more likely to develop kidney failure.

We designed and ran a two-day, immersive pop-up experience in the heart of Leicester (the city has the highest density of people from a minority ethnic background in the UK).

Over the weekend, the shopping centre saw footfall of more than 70,000 visitors.

A large, illuminated stand for World Kidney Day in the middle of a shopping centre
A concept drawing for a large World Kidney Day stand, that looks like the interior of a kitchen. The GIF animates to reveal a hidden layer on the walls

Spreading the message

Content from the event was captured and used to promote World Kidney Day on KCT’s social channels. We created short-form videos, reels and social posts featuring: • Interviews with doctors and charity volunteers • Facts & figures about kidney disease • Behind-the-scenes footage.

A mobile device showing a video of a volunteer with a mic and clipboard in World Kidney Day apparel
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