Transforming Treatments

A project for Kidney Research UK


In 2020, Kidney Research UK announced their new 10-year strategy and at its centre was a focus on improving treatments for kidney patients. We partnered with them to create a long-term fundraising campaign, from the strategy to the branding and content. Transforming Treatments kicked off with an organic and paid social campaign using video and still imagery and is being added to every year.

Four mobile devices displaying a photographic social media campaign for Kidney Research UK
A bus stop advertisement on an empty street. The advert shows a young mand and his girlfriend looking worried surrounded by campaign messaging.


Transforming Treatment’s creative approach is at the forefront, but such a long-term project needs a strong framework. We provided the infrastructure to maintain a consistent campaign throughout its lifespan, including custom web pages and employee toolkits.

A desktop computer and mobile device showcasing the Transforming Treatments campaign landing page
Twelve pages from a detailed toolkit created for Kidney Research UK. The pages are text heavy with supporting campaign imagery
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