120 years of Triumph

A project for Triumph Motorcycles


Triumph Motorcycles have been pioneers in the British bike scene for more than a century. From appearing in iconic movie scenes to Moto GP, it’s a brand that’s stood the test of time. For their 120th anniversary, they asked us to deliver a campaign that explored a bespoke ident, a series of videos and a collection of flexible market resources for events and dealers across the globe.

A billboard in an empty street. The billboard contains promotional artwork for the 120th anniversary of Triumph Motorcycles
Four pop-up banner designs, side by side, with the campaign photography and logo.
Black and white business cards laid side by side. The central card is standing and showcasing the anniversary branding which is minimal and modern

Sonder made sure that our audience was considered along every step of the way, and their attention to detail was second to none.

Andrea Friggi, Triumph Motorcycles

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